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Cocurucù. Here is my business card
2009 | Interviews and Illustrated book | ink on paper
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Business card collection for imaginary occupations. From a series of interviews on the desired works, a collection of business cards  for imaginary works.  A playful expedient for a dialectic between real and invented, customary or unusual works.

 

(some of the business cards for imaginary work: Sara, geographical map drawer; Marco, mattresses tester (and jumper); Lorenzo, food taster; Caterina, 007; Enzo, fiordilatte ice-cream maker; Noemi, ghost reader; Ruggiero, butterfly farmer; Dea, magical spices and brew creator)

.* I realized how was common the discomfort in speaking about work: many people around me were doing ‘new jobs’, not socially known. They were usually working in very precarious way, sometimes doing many jobs in the same time to earn a living. So I offered a service: business cards design for imaginary jobs. Something to give when forced to do public relations. In exchange, I asked to the card owners to write a description for their imagery job, and one of their real one. The result is a collection of business cards and texts on their relationship with their own work.

During this project expositions there was a mail box: the visitors could  send new requests for their imaginary businnes cards.

Together with the sociologist Caterina Satta, we presented this experience at the Faculty of Sociology in Trento, Italy during a conference on gender and precarous works. Here you can find our paper (in italian).

 

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